Background
Background
I’m Clare Fergusson and I’m the founder of Aurora Virtual Executive Assistant.
I created Aurora following a twenty year career in the London legal and real estate industries in various administrative and management roles including EA to the CEO of a large international law firm, IT Business Relationship Manager and IT Business Support Desk Team Leader.




I’m Clare Fergusson and I’m the founder of Aurora Virtual Executive Assistant.
I created Aurora following a twenty year career in the London legal and real estate industries in various administrative and management roles including EA to the CEO of a large international law firm, IT Business Relationship Manager and IT Business Support Desk Team Leader.
I really enjoyed my time working in such busy roles for large corporate firms and if it wasn’t for a big change in my personal life in 2021 Aurora might never have taken form.
In 2021 my son Theo was born and my partner and I made the decision to move house and raise our family in the countryside. It was then that I decided to use my skills and experience to build my own Virtual Assistant business. I wanted to continue doing the work that I love but for a wider range of clients and industries and with more freedom and autonomy.
The name Aurora was partly inspired by my Swedish partner and his love of the Northern Lights and partly by the symbol of Aurora, Goddess of the Dawn. The combination of a new dawn in my personal life with the start of our family, and in my professional life with the start of my business, made it feel somehow fitting.
My mission is to help clients successfully navigate their own new dawns – whether in the form of a new product or launch, growing their business, advancing their careers or releasing time and energy to pursue their personal and business goals.




I’m Clare Fergusson and I’m the founder of Aurora Virtual Executive Assistant.
I created Aurora following a twenty year career in the London legal and real estate industries in various administrative and management roles including EA to the CEO of a large international law firm, IT Business Relationship Manager and IT Business Support Desk Team Leader.




I really enjoyed my time working in such busy roles for large corporate firms and if it wasn’t for a big change in my personal life in 2021 Aurora might never have taken form.
In 2021 my son Theo was born and my partner and I made the decision to move house and raise our family in the countryside. It was then that I decided to use my skills and experience to build my own Virtual Assistant business. I wanted to continue doing the work that I love but for a wider range of clients and industries and with more freedom and autonomy.
The name Aurora was partly inspired by my Swedish partner and his love of the Northern Lights and partly by the symbol of Aurora, Goddess of the Dawn. The combination of a new dawn in my personal life with the start of our family, and in my professional life with the start of my business, made it feel somehow fitting.
My mission is to help clients successfully navigate their own new dawns – whether in the form of a new product or launch, growing their business, advancing their careers or releasing time and energy to pursue their personal and business goals.
I really enjoyed my time working in such busy roles for large corporate firms and if it wasn’t for a big change in my personal life in 2021 Aurora might never have taken form.
In 2021 my son Theo was born and my partner and I made the decision to move house and raise our family in the countryside. It was then that I decided to use my skills and experience to build my own Virtual Assistant business. I wanted to continue doing the work that I love but for a wider range of clients and industries and with more freedom and autonomy.
The name Aurora was partly inspired by my Swedish partner and his love of the Northern Lights and partly by the symbol of Aurora, Goddess of the Dawn. The combination of a new dawn in my personal life with the start of our family, and in my professional life with the start of my business, made it feel somehow fitting.
My mission is to help clients successfully navigate their own new dawns – whether in the form of a new product or launch, growing their business, advancing their careers or releasing time and energy to pursue their personal and business goals.
When is the right time to hire a VA?


- Have you recently started your business and need some support so that you have more time to take it to the next level?
- Or maybe you’re fully established in your career and simply want the burden of admin to be removed so that you can be free to enjoy what you’ve accomplished?
- Perhaps you’re somewhere in between – your business is growing apace but the management and admin is taking over and becoming overwhelming, distracting you from more important tasks.
Whatever stage you’re at in your professional journey – Aurora VEA can help you get to the next step. Our role is to remove all of the labour intensive administration, planning and operations management from your to do list, leaving you free to focus on all the things that are most important to you.
How can we help you?
At Aurora VEA we are committed to providing the highest quality service to supporting you as you reach your goals.
Our Services pages contain full details of the variety of support available – and if there’s anything you need that’s not listed there then do please let us know.
If you are ready to take the next step towards realising your vision and goals or even if you’ve not sure what you can realistically delegate and just want to talk through your options then feel free to book a no obligation discovery call.